Place Marketing Forum – 14th and 15th October

2 days for discovering and exchanging the best place marketing practiced worldwide

The Place Marketing Forum is an international conference hosted every year by the Regional Attractiveness & Place Marketing Chair. The aim of this major conference is to present, share and reward the best place marketing practices worldwide.

40 French and international leading experts and professionals of place marketing, will take part in the 2013 Forum, which will gather more than 300 professionals from public, private and non-profit organizations committed to advance knowledge in the area of regional development and place marketing. The forum will last two days and will take place at the Congress Center of Aix-en- Provence.

The best practices showcased will address key regional attractiveness sectors (economic, residential and touristic attractiveness, cultural, sport and business great events, M-I-C-E, urban regeneration projects) and key place marketing task areas (structuring and qualifying the offer, governance, branding and communication, global strategy, e-marketing, promotion, coordination of actors and citizenship).

The Institute of Place Management is delighted to be contributing to the conference.

You can download the programme and register here


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