Volume 5 Issue 2 of the Journal of Place Management and Development is now out. We have five papers and to help our busy place managers I am going to use my blog to summarise their findings and practical recommendations.
The first paper is Aligning business owners for a successful downtown brand
by Jay Sang Ryu, Jane Swinney of the USA. The findings suggest that internal communication about downtown branding increased business owners’ downtown brand congruence (internal branding) and in turn downtown commitment. Positive links from business owners’ downtown commitment to their perception of downtown performance and individual business performance were also identified. Practical implications – This study expands the scope of place branding with the perspectives of small communities’ business owners. The findings suggest that “branding the downtown” may be an effective strategy to revitalize their downtown. Internal communication about downtown branding could encourage business owners to be integral parts of this strategy.
The next paper is Film making and government management: an exploratory international study by Rodney Jensen of Australia. The main findings are that the primary government role is connected with film production management, yet very limited evidence has been found for proactive spatial/economic planning support for the industry by local or regional government. So the practical implications are that government (at local/regional and even national level) are really missing a place branding/management ‘trick’ here.
Paper number three is Place status, place loyalty and well being: an exploratory investigation of Israeli residentsby Shaked Gilboa, Ram Herstein of Israel. Significant differences were found between residents of prestigious versus ordinary communities. Among those who perceive their community as ordinary, the paper found no relationship between place loyalty and self esteem, and a marginally significant negative relationship between place loyalty and happiness. In contrast, among those who perceive their community as prestigious, the paper found a positive relationship between place loyalty and happiness, and a marginally significant positive relationship between place loyalty and self esteem. The practical implications suggest that place branding efforts have the potential of strengthening residents’ loyalty to their living places on the one hand, and enhancing their well being on the other.
Our penultimate paper is Is Tehran a knowledge city? by Abbas Monnavarian, Mohammad Mosakhani and Mahdie Akbari of Iran. The findings identify a number of general and critical success factors that are important in order to change Tehran into a knowledge city – and that these factors need to be considered more seriously by those that are trying to bring about change, if the vision of Tehran as a knowledge city is ever something that will be realised. The practical implications of the paper are the identification of these factors, which interested readers will find in the paper.
Finally, we have Expo 2010 Shanghai China: a signature chapter of the Huangpu Riverfronts Trilogy by Ying Deng and S.W. Poon of Hong Kong. In the wake of the 2012 Olympics, the eight historical cases and Expo 2010 reviewed in the paper unanimously highlight the dichotomy between event staging and post-event sustainability. Practically, it is therefore high time for future mega-events to get this balance right. The case-study offers the Huangpu Riverfronts development as a practical way of doing this.
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